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Blue Cross and Blue Shield launches health insurance education campaign Effort aims to help businesses and uninsured people

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Special to The City Sentinel

Tulsa, Okla. – Blue Cross and Blue Shield of Oklahoma announced a statewide education and outreach initiative targeting Oklahoma’s uninsured residents.

“The Be Covered” Oklahoma campaign will engage various community and civic groups to help the state’s uninsured population understand how the new health care law impacts them and what steps they need to take to gain access to individual health insurance.

The enrollment period for uninsured Oklahomans opens in October, with health care plans beginning in January 2014.

The campaign will work with established community groups, civic organizations, schools and religious institutions to offer educational materials and guidance in both English and Spanish to help Oklahomans navigate the changes ahead.

This campaign is a first step for the insurer in starting a conversation with Oklahomans about the new health exchange marketplace and upcoming deadlines.

“It is important to us that Oklahomans understand the new law so that they can make the best decisions for themselves and their families.”

Individuals and organizations that are interested in this educational effort are encouraged to visit to sign up for more information.

Blue Cross and Blue Shield of Oklahoma provides health care benefit plans for more than 700,000 Oklahomans.

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